The Real Estate Industry is shifting from a brokerage centered business to a REALTOR centered business. More and more REALTORS do not want private offices at the brokerage and do not use the marketing and advertising services that full service brokerages insist that they use. Most REALTORS today have offices in their homes and do their own marketing and advertising. However, REALTORS are still paying for the expensive office space and services regardless of whether they are using them or not. This is changing and we at Century 21 Executives are going to lead the way in that change.
First, it has been shown in numerous studies that REALTORS that work under a major, recognizable brand are more successful than those who do not. It has also been shown that a REALTOR's committed clients don't care what brand "their REALTOR" works under. They will follow them wherever they go. This seems like a contradiction. However, the brand is important to those prospective clients who are not yet committed to a Realtor. These folks gravitate to a well known proven brand. No one drives into town and says "Let's find the (un-branded) Real Estate office".
Second, a REALTOR needs a professional place to meet a client other than a coffee shop.
Third a REALTOR needs support, training and a broker that has the experience to stick handle the changing environment of British Columbia in this new world of Real Estate.
We are changing our brokerage not to just accommodate the REALTOR of today but to accommodate the REALTOR of tomorrow. We will cater to REALTORS who want quick and easy training at their fingertips and don't want to pay for services and office space they do not use.
We have reduced our compensation plans to create a massive savings for experienced Realtors. Call today for a confidential interview to discuss.
It is time for brokerages to move into the new age of Real Estate. It is time for us to stop charging 20th century fees in the 21st Century. All services like photography, social media marketing, sign supply and installation, newsletters, pre-designed mailers, a state of the art contact management system and assistant services are all still available at our company. You simply will have the option to use them or not.